Google AdWords is a pay-per-click online advertising network that allows businesses to place adverts on Google’s search results page. Businesses pay to have their advertising appear at the top of the search results page based on the keywords they want to target. You only have to pay when a visitor clicks on your ad because the platform uses pay-per-click (PPC) advertising.
The Google AdWords markets operate in the same way as an auction, with users bidding for clicks. However, the highest bidder does not always win. Aside from money, Google uses the quality score to ensure that people who click on ads have the best experience possible.
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